What is a loyalty program?

A loyalty program is a rewards system offered by businesses to encourage repeat purchases. Members earn points, miles, or credits that can be redeemed for rewards.

How do I choose the best loyalty program in Canada?

Consider your spending habits, program partners, redemption options, fees, and ease of use. The best programs offer high value for your everyday purchases.

Do loyalty program points expire?

It depends on the program. Some like PC Optimum never expire as long as the account is active, while others like Aeroplan expire after 18 months of inactivity.

Can I combine multiple loyalty programs?

Yes! You can be a member of multiple programs simultaneously. Many Canadians use a combination of programs to maximize their rewards.

Scene+

Scene+ is one of Canada's most versatile coalition loyalty programs, created from the merger of Scene (Cineplex) and Scotiabank Rewards. Earn points on movies, dining at Swiss Chalet, Harvey's, Montana's, East Side Mario's, travel via Expedia for Scene+, groceries at Empire stores (Sobeys, FreshCo, Safeway), and more. Redeem for movies, dining, travel, gift cards, and merchandise.

Point Value

100 points = $1 (movies/dining/travel/gift cards); ~1.25 cents/pt for Cineplex tickets.

Sign-up Bonus

Occasional sign-up and referral bonuses; large welcome bonuses via Scotiabank co-branded cards.

How It Works

Sign up for free at sceneplus.ca or via the Scene+ app.
Earn 1 pt/$ at Empire grocery stores (Sobeys, FreshCo, Safeway, IGA, Thrifty Foods).
Earn 5 pts/$ on Cineplex movie tickets and concessions.
Earn bonus pts at Swiss Chalet, Harvey's, Montana's, East Side Mario's, and more dining partners.
Earn points on travel booked through Expedia for Scene+.
Redeem for movie tickets, restaurant meals, travel, or gift cards at 100 pts = $1.

Benefits

Earn at movies, grocery, dining, travel, and more under one program.
Frequent bonus offers and promotions.
No annual fee; free to join.
Points do not expire as long as the account is active.
Scotiabank Scene+ co-branded credit cards for accelerated earning.

✅ Pros

•Cineplex et les partenaires restauration sont essentiels — sans eux, moins attrayant.
•Les prix Expedia for Scene+ sont parfois plus élevés qu'en réservant directement.

Best Redemptions

Cineplex movie tickets — redeem at 1,250 pts per SCENE ticket for excellent value.
Swiss Chalet, Harvey's, Montana's dining — spend points on meals with family.
Travel via Expedia for Scene+ — 100 pts = $1 off flights, hotel, packages.
Gift cards — wide partner selection at straightforward redemption rates.
Account credits on Scotiabank Scene+ credit cards.

Who It's Best For

🎬 Movie lovers who visit Cineplex regularly.
🍽️ Families who eat at Scene+ restaurant partners (Swiss Chalet, Harvey's, etc.).
🛒 Western/Atlantic Canada residents who grocery shop at Sobeys, Safeway, or FreshCo.
✈️ Casual travelers who want simple, flexible travel redemptions without complexity.
💳 Scotiabank card holders who want to maximize their existing rewards.

Frequently Asked Questions

How much is a Scene+ point worth?

100 Scene+ points = $1 for most redemptions (movies, dining, travel, gift cards). For Cineplex movie tickets, the value is slightly higher at ~1.25 cents per point.

Do Scene+ points expire?

No — Scene+ points do not expire as long as your account shows any activity (earn or redeem) within rolling 18 months. With regular movie or grocery activity, expiry is rarely a concern.

Can I earn Scene+ points on groceries?

Yes. Scene+ is the loyalty program for Empire Company stores: Sobeys, Safeway, FreshCo, IGA, ThriftyFoods, and more. You earn 1 pt/$ on groceries at these banners.

Which credit cards earn Scene+ points?

Scotiabank offers co-branded Scene+ Visa and Mastercard options, including the Scotiabank Scene+ Visa and the premium Scotiabank Gold American Express Card (which earns 6x pts on groceries).

Is Scene+ available in Quebec?

Yes — IGA locations in Québec participate in Scene+. Cineplex also operates in Québec. Many dining and travel partners are also available across the province.

💳 Best Credit Cards for Scene+

Looking for the best credit card to pair with Scene+?

View Our Credit Card Guide →

Program Rules

Point Expiration: Points do not expire

Blackout Dates: No blackout dates

Program Stats

Overall8/10

Value8/10

Ease of Use8.5/10

Redemption8/10

Coverage7.5/10

Program Details

Countries

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